Salt and Pepper
An app that helps foodies connect with local chefs for unique personalized cooking experiences, from choosing the right ingredients to mastering the kitchen.
Goal of Project
Identify & Design For a Market Opportunity
The course is designed to provide a foundation in ubiquitous computing, service design, business modelling, creativity methods, crowdsourcing, and crowdfunding. We worked as an interdisciplinary team, to understand unmet user needs and frame a problem through PEST analysis, surveys and interviews. This generates diverse concepts, mock-ups to compare alternatives, and a prototype of the mobile service concept to validate and assess its technical feasibility, financial viability, and desirability.
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Discovery & Scope
We used PEST analysis to discover possible opportunities. To validate our opportunity space we conducted 12 interviews, gathered 41 survey responses, conducted social media analysis, validated needs through scenario storyboards and made an affinity map.
To validate if there was a demand for the product we set up ads through craigslist and google ad words that directed users to our unbouce page. We also used this method to narrow down on the one task (cooking, writing, painting, etc) that had higher demand.
Test Product & Service
We tested our lo-fi paper protytypes, mid-fi axure prototypes, and also enacted our service through a concierge service. Additionally we AB tested our branding to find out people's preference and perception.